The first scientific dog sled expedition in Finnmark
While many approaches of sustainable nature conservation see a contrast between humans and nature, we assume a genuine connection: Humans and nature are one and depend on each other. This holds especially true for the polar regions of Northern Norway. In Finnmark’s subpolar zone, the indigenous Sami people have long relied on nature and are among the communities most impacted by climate change. One factor that has received little research so far: microplastics.
Microplastics are threatening oceans worldwide, and the pristine waters of Northern Norway play a crucial role in this global context. Tiny plastic particles, originating from tire abrasion, synthetic textiles, and discarded waste, float through the Arctic seas, causing immense harm to marine life. Fish and shellfish, vital to the region’s food supply, ingest these microplastics, endangering not only their health but also the entire food chain. This pollution disrupts ecosystems, destroys biodiversity, and destabilizes the delicate balance of Arctic nature. It’s an invisible but dangerous problem that urgently demands more attention.
With PURE ICE, we aim to change this. We close research gaps, connect with scientists, and use this knowledge to protect what we love: the Arctic.
We do not inherit the earth – we borrow it from our children
WHERE WE GO
200 kilometers of sled journey, 5 sample collections, and a team of 35 dogs with a target area located 550 kilometers above the Arctic Circle in the far north of Norway. The small community of Tana Bru lies on the banks of the Tana River, in the border region with Finland and Russia. Remote high plateaus alternate here with small settlements and wide river stretches.
A place in Europe’s last wilderness and an area on the threshold of global change.
WHAT WE DO
We do what we do best: embark on thrilling expeditions with our loyal dogs through the Arctic. In doing so, we combine the life of adventurers with a scientific approach.
We capture our adventures on film and share them across various social media platforms in real time. In addition to our online presence, we engage audiences through presentations and write articles for diverse magazines. This multi-channel approach highlights how nature challenges us daily to grow, break free from old thought patterns, and adapt to new situations. As adventurers, we explore some of the harshest environments on the planet, sharing these experiences to raise awareness of the immense value of nature and the critical importance of protecting it.
In 2022 we took part in a documentary following our idea of the first sled supported scientific expedition in the Finnmark additional showing indigenous solutions for climate change. In 2024 we started to present our own vision of this story. A project which is still ongoing.
Since PURE ICE is still evolving, there isn’t just one expedition. This is consisting of multiple expeditions designed to span several years, ultimately becoming part of a larger conservation initiative.
OUR PLAN
In 2022, we partnered with Furtwangen University to collect water samples in Northern Norway, revealing a significant concentration of microplastics in the region’s waters. Our findings were further validated during a follow-up expedition in 2024. Currently, we are dedicated to expanding our research efforts and investigating new study areas. Our initiatives include weather observations, broadening data sets, and, crucially, assessing microplastics in one of the region’s vital species: salmon.
Our primary objective is to swiftly convert the research findings into a comprehensive protection program that effectively balances nature conservation with the needs of the Sami people. We aim to achieve all of this by connecting as many people as possible, getting the local government involved and making things visible through highly visible adventures.
It’s not about you. It’s about humanity taking responsibility. It’s about us.
Responsibility
PURPOSE
All of our expeditions strictly follow the „Leave No Trace“ principle. We prioritize the protection of Arctic flora, fauna, and indigenous cultures. At PURE ICE Expeditions, our mission is to deliver concrete scientific results while contributing to the preservation of the Arctic. Join us in safeguarding the fragile Arctic ecosystem and supporting vital research efforts to combat climate change.
SAVETY
We place special emphasis on ensuring that no living creatures are harmed during our expeditions. The safety of both our sled dogs and team members is always our top priority. We have developed a comprehensive safety plan to ensure that we can respond effectively in any emergency. At PURE ICE Expeditions, your safety—and that of the environment and our dogs— is at the heart of everything we do.
AUTHORISATION
All necessary authorisations are obtained to carry out the expeditions. We keep a good contact with the reindeer herders to ensure their herds are never in danger and their lifestyle is protected. We strictly follow your routes and plans.
TAKE ACTION
If you’re looking to get involved with PURE ICE or similar conservation projects, there are several ways you can contribute:
Volunteer: Look for volunteer opportunities with organizations focusing on Arctic research and conservation. This can involve fieldwork, educational outreach, or administrative support.
Spread Awareness: Use social media platforms to share information about this project, microplastics, climate change, and the importance of protecting the Arctic. Your voice can help raise awareness and engage a wider audience.
Support Research Initiatives: Contribute to or promote funding for scientific research that focuses on environmental conservation in the Arctic, especially studies related to microplastics and their impact on ecosystems.
Attend Events and Workshops: Participate in talks, webinars, and workshops that focus on Arctic conservation, environmental issues, and sustainable practices.
For more information on how to get involved, you can check relevant conservation organizations‘ websites or community initiatives focused on the Arctic and environmental protection.